Marketing and Selling Process

• Comprehensive Market Analysis in Pricing Your Home
•  Property Specific Marketing of Your Home
• All the Benefits of Our Alliance with Prudential Real Estate
  

Consumers do not look to a single source to purchase a home. They are researching and shopping on the internet, in local papers and the real estate sections of a vast array of publications. Prudential Holmes and Kennedy’s proprietary marketing model surrounds the consumer with our property listings from traditional print media, public relations and direct mail to superior internet exposure. Our ongoing commitment ensures your property will be previewed in a consumer’s initial search, leading to a personal showing where your Prudential Holmes & Kennedy REALTOR will bring all your property’s unique features to life.

The most important factor to consider when choosing a real estate firm to represent your home is to find a firm with significant experience in selling comparable property. Our marketing model directs the most potential buyers to personally preview your home. Any REALTOR can promise you an ad in the local paper, but our experience has shown that full exposure of your property in multiple mediums is the best way to reach the largest potential buyer pool.

INTERNET Marketing

The Internet has reshaped the traditional way that buyers and sellers gather information about local and national real estate markets. Convenience and round-the-clock accessibility accounts for nearly 90% of all home buyers that begin their search for a new home online. Used daily the world over, the internet has become a buyer's first tep for obtaining the information they need to make an informed decision for one of the biggest investments of their lives.

Prudential Holmes & Kennedy remains committed to providing cutting-edge technology to both buyers and sellers.  As part of our continuing effort to provide the most up-to-date online tools, we dedicate much of our annual marketing budget driving business to our website, and your home. It is our strong desire to position ourselves as multi-media marketing strategists, giving our clients top-notch exposure via the Internet as well as in print advertising. Your home is available to be viewed and searched the world over, 24 hours a day, 7 days a week.

Prudential Tri-State Connection

No other brokerage in Northern Westchester can claim our unique affiliation with our Tri-State partners. Others may have offices throughout the county, but no one else has their own website, joint marketing, tri-state co-brokerage groups and networking events. Even our tri-state relocation directors meet quarterly.

PrudentialTristate.com is the gateway to over 100,000 current property listings within the 100-mile radius of Midtown Manhattan.  In 2004, the Prudential Tri-state group concluded 21 Billion Dollars in sales with 47,000 transactions.  As part of the Prudential Tri-state group, we are linked to:

• Prudential Douglas-Elliman Real Estate in New York City (NY)  
• Prudential Douglas-Elliman Real Estate in Long Island (NY)
  
• Prudential Centennial Realty in Southern Westchester County  (NY)
  
• Prudential Connecticut Realty
• Prudential Joyce Realty in Rockland County (NY)
  
• Prudential New Jersey Priperties
  
• Prudential Serls Prime Properties in Dutchess, Orange and Sullivan Counties (NY)
  

Fine Homes International Program

Prudential Real Estate professionals deploy a network of strong relationships and refined tools to bring together buyers and sellers of luxury properties. These experienced professionals combine local market expertise, advanced technology and global marketing resources. It is this cadre of professionals that comprise the Prudential Real Estate Network.  

Relocation Services

Prudential Relocation is a leading provider of global mobility, creating a constant flow of home buyer traffic in and out of our Westchester market.
 
Referral Services

Our affiliation has a membership of over 1940 offices and over 62,000 real estate professionals throughout the United States and Canada.  The Prudential referral program maximizes lead opportunities by supporting broker-to-broker activity.

Multiple Listing Service (MLS)

Founded in 1916, the Westchester County Board of REALTORS®, Inc. (WCBR Inc.) is a not-for-profit trade association representing more than 7,000 real estate professionals doing business in Westchester County and the surrounding region.  WCBR owns and operates the Westchester-Putnam Multiple Listing Service, Inc. a corporation that manages a large database of available properties listed by REALTORS®.

The term REALTOR® is a registered mark. It refers only to those licensed real estate brokers and salespersons that hold membership in a REALTOR® organization such as ours, who agree to be held accountable to a strict Code of Ethics and who also agree to periodic ethics education and other professional instruction that is required by the Board.

Direct Mail – published by Prudential Holmes & Kennedy

The Holmes Report
Quarterly Reports
Residence Guide
Just Listed Cards

Brochures

A detailed, four-color brochure ensures that prospective buyers, open house visitors and cooperating agents will recall the critical features of your property long after they have viewed your home.  It is displayed in the home, in our office lobbies, used for special mailings and sent to out-of-town prospects.

Advertising

Our experts will developed a high impact print media advertising plan identifying selected media vehicles that present your home to target buyers.  Our affiliation with Prudential extends our advertising strength.  Its network members spend millions of dollars each year placing advertising in the most prestigious publications and on high profile television stations to promote brand awareness.

Yard Signs

A 24 hour marketing tool that attracts the attention of prospective buyers.

Broker and Public Open Houses

An invitation to the Broker and public communities to view your property without an appointment or obligation to buy.  Open houses are announced via print media and on various websites such as: MLS, Realtor.com, NYTimes.com and Pruholmes.com.

Additional Marketing Activities

Seller Services

A smart sale is one that’s quick and profitable.
When you work with a Prudential Real Estate Professional, you can count on a specialist who can answer your questions, apply knowledge of current market conditions, and access extensive resources that can expedite the sale of your home.

Consult with one of our experts to give your property the exposure it deserves with effective marketing to ensure that your property receives maximum exposure to attract a ready, willing and able buyer.  When selling your home there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer.

At Prudential Holmes & Kennedy, we are committed to identifying the unique aspects of each property and making that information available to all potential home buyers.